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A2Z (A-to-Z Guarantee) Glossary
The A-to-Z Guarantee (A2Z) is Amazon’s buyer-protection program covering orders from third-party sellers.
A9 Glossary
A9 is the search-and-ranking algorithm that decides what a shopper sees when they type something into Amazon.
AA (Amazon Advertising) Glossary
Amazon Advertising (AA) is the platform’s pay-per-click ad suite — Sponsored Products, Sponsored Brands, Sponsored Display, and the programmatic tiers above them.
AB (Amazon Business) Glossary
Amazon Business (AB) is the B2B layer of the marketplace: verified businesses, institutions, and government buyers purchasing with business-only pricing, quantity discounts, tax-exempt workflows, and procurement documentation.
AB GV (Amazon Business Glance Views) Glossary
AB GV (Amazon Business Glance Views) counts the detail-page loads by verified corporate buyers on Amazon Business — B2B traffic, isolated from regular consumer traffic. It’s the B2B equivalent of the sessions metric you already watch on the retail side.
ABVP (Amazon Brand View Pro) Glossary
ABVP (Amazon Brand View Pro) is a premium, paid analytics platform from Amazon Ads that measures a brand’s total presence on Amazon: share of voice, shopper engagement, and organic versus paid performance across the retail and advertising ecosystem.
Acapulco Glossary
Acapulco is a Vendor Central shipping arrangement: it merges your standing purchase orders into full-pallet or full-truckload loads bound for specific Amazon facilities.
Account Deactivation Glossary
Account deactivation is Amazon switching your selling privileges off: listings removed from the catalog, payouts frozen, sponsored campaigns halted.
A+ Content Glossary
A+ Content is the rich description section brand-registered sellers get where the plain-text product description used to be: comparison charts, lifestyle imagery, spec modules, and brand-story blocks — full-width graphics that answer the questions your bullets didn’t.
ACoS (Advertising Cost of Sales) Glossary
ACoS (Advertising Cost of Sales) is ad spend divided by ad sales — the percentage of your advertising revenue that went back out the door as advertising cost.
ACT (Amazon Customer Traffic) Glossary
ACT (Amazon Customer Traffic) is the total count of unique shoppers landing on your detail pages — organic search visitors, paid ad clicks, and external referrals rolled into one number. It’s the top-of-funnel measure of how visible your catalog actually is.
ACU (Average Cost per Unit) Glossary
ACU (Average Cost per Unit) is your true landed cost per item: everything spent to produce, prep, and transport one saleable unit to a warehouse, divided by the units received. Manufacturing, inbound freight, customs duties, inspection, and prep fees — all in the denominator, none forgotten.
ADV (Average Daily Volume) Glossary
ADV (Average Daily Volume) is your product’s daily sales velocity: total units sold in a period divided by the days in that period. The simplest metric in the business — and the one every other inventory decision is built on.
Aged Inventory Glossary
Aged Inventory is stock that has sat in Amazon fulfilment centres past 180 days. The classification is Amazon’s way of saying your inventory has stopped being an asset and started being a tenant — one that charges rent.
Aged Inventory Surcharge Glossary
The Aged Inventory Surcharge is Amazon’s fee on stock stored in its network past roughly 181 days — escalating by age tier, charged monthly, per cubic foot, on top of standard storage fees.
AGL (Amazon Global Logistics) Glossary
AGL (Amazon Global Logistics) is Amazon’s own cross-border freight service: book at the factory — mostly China and Vietnam — ship ocean or air directly into FBA or AWD, with customs clearance and delivery appointments handled inside one portal in Seller Central.
AGS (Amazon Global Store) Glossary
AGS (Amazon Global Store) is a program that lists your domestic FBA products on international Amazon marketplaces — Amazon handles translation, pricing, and the cross-border order against your local inventory, buying from you and reselling internationally.
AHD (Account Health Dashboard) Glossary
The AHD (Account Health Dashboard) is your compliance cockpit inside Seller Central: Order Defect Rate, late shipments, pre-fulfilment cancellations, valid tracking, policy violations, and IP complaints — each with its threshold, each color-coded by how close you are to the edge.
AHR (Account Health Rating) Glossary
The AHR (Account Health Rating) is Amazon’s 0–1,000 score summarizing how safely you behave as a seller — defects, violations, and compliance aggregated into one number, tracked over a rolling window, with a threshold below which automated enforcement begins.
AITBB (Anything In The Buy Box) Glossary
AITBB (Anything In The Buy Box) measures whether the Featured Offer slot on your listing is occupied at all — by anyone. It’s the health check for the buy button itself: is there an Add to Cart on this page right now, yes or no?
Amazon Bazaar Glossary
Amazon Bazaar is Amazon’s budget-shopping storefront for emerging markets — Latin America, the Middle East, Africa, and parts of Asia — running the same sub-$10 catalog engine as Amazon Haul under a different brand.
ABA (Amazon Brand Analytics) Glossary
Amazon Brand Analytics (ABA) is the first-party data suite inside Seller Central for brand-registered sellers: Top Search Terms, Search Query Performance, alternate-purchase behaviour, and demographics — actual shopper behavior recorded by Amazon, not a tool’s estimate.
AMC (Amazon Marketing Cloud) Glossary
AMC (Amazon Marketing Cloud) is Amazon’s clean-room analytics environment: a privacy-safe space where advertisers join Amazon’s ad-event data with their own first-party data and run SQL-level analysis across the full customer journey.
AMG (Amazon Media Group) Glossary
AMG (Amazon Media Group) is the legacy name for Amazon’s managed-service advertising division — the enterprise team that ran display, video, and custom campaigns for big budgets.
AMP (Amazon Marketing Package) Glossary
AMP (Amazon Marketing Package) is a promotional bundle 1P vendors buy through Vendor Central for major retail moments — Prime Day, Q4, Back-to-School.
AMZ, AMZN or AZ Glossary
AMZ, AMZN, and AZ are all shorthand for Amazon. AMZ is the casual, community-wide abbreviation — forums, Slack groups, seller chats. AMZN is the official NASDAQ ticker, used in financial contexts. AZ is the lazy-quick form that shows up in filenames, dashboards, and internal shorthand.
AMZL (Amazon Logistics) Glossary
AMZL (Amazon Logistics) is Amazon’s in-house last-mile delivery network — the navy-blue vans and flex drivers that move packages from fulfilment centres to doorsteps. It exists so Amazon doesn’t depend entirely on UPS, FedEx, and national posts for the delivery promise.
AMZNCC (Amazon Carton Content Code) Glossary
The AMZNCC (Amazon Carton Content Code) is the barcode applied to each carton you send to Amazon, encoding exactly which SKUs and quantities are inside that specific box.
Andon Cord Glossary
The Andon Cord is Amazon’s emergency stop for problem listings, borrowed from lean manufacturing (where pulling a physical cord halts the assembly line).
AOC (Amazon Owned Carrier) Glossary
AOC (Amazon Owned Carrier) is a vendor-side Direct Fulfilment term: when Amazon buys the goods but you ship them from your own warehouse, Amazon chooses and dispatches its own carrier to collect the order from you. Amazon controls the delivery leg; you control the stock.
AOV (Average Order Value) Glossary
AOV (Average Order Value) is revenue divided by orders — what the average buyer spends each time they buy. On Amazon it reads mostly through multipacks, bundles, and B2B quantity tiers; on your D2C site it’s the lever bundles, upsells, and free-shipping thresholds pull.
AP (Amazon Posts) Glossary
Amazon Posts is a free, image-based browsing feed for brand-registered sellers — social-media-style lifestyle posts that surface on detail pages, category feeds, and the Posts surface. Shoppers tap through to your products; you pay nothing for the impressions.
APB (Amazon Private Brands) Glossary
APB (Amazon Private Brands) is the portfolio of product lines Amazon owns itself — Amazon Basics, Solimo, Amazon Elements and siblings — built on marketplace data and positioned to capture proven demand at sharp prices.
API (Application Programming Interface) Glossary
An API (Application Programming Interface) is the set of official connections that let software talk to Amazon directly — on the seller side, the Selling Partner API (SP-API): pulling orders, inventory, and financial data; pushing prices, stock levels, and listing changes, without a…
APR (Annual Percentage Rate) Glossary
APR (Annual Percentage Rate) is the true yearly cost of borrowed money — interest plus mandatory fees, standardized so different financing offers can be compared honestly.
AR (Augmented Reality) Glossary
AR (Augmented Reality) on Amazon is the “view in your room” (or “try on”) feature: shoppers point their phone camera and see the product rendered at true scale in their own space — the couch on their floor, the artwork on their wall, the glasses on their face.
ARA (Amazon Retail Analytics) Glossary
ARA (Amazon Retail Analytics) is the 1P vendor’s reporting suite inside Vendor Central: sales, inventory, traffic (glance views), and marketing performance by ASIN — the wholesale-side counterpart of a 3P seller’s business reports.
ARAP (Amazon Retail Analytics Premium) Glossary
ARAP (Amazon Retail Analytics Premium) was the paid, subscription-tier upgrade of Amazon’s vendor analytics — deeper traffic breakdowns, conversion trends, demographics, path-to-purchase, and cross-ASIN comparisons.
ARN (Amazon Reference Number) Glossary
The ARN (Amazon Reference Number) is the unique tracking ID Amazon assigns to every inbound shipment — the key linking your freight, its paperwork, and Amazon’s receiving records into one auditable thread.
ASIN (Amazon Standard Identification Number) Glossary
The ASIN (Amazon Standard Identification Number) is the 10-character alphanumeric ID Amazon assigns to every unique product in its catalog — the primary key of the entire marketplace. Your listing, reviews, rank, ads, and inventory all hang off it.
ASN (Advanced Shipment Notification) Glossary
An ASN (Advanced Shipment Notification) is the electronic manifest sent to a warehouse before freight physically arrives — what’s coming, in which cartons, in what quantities, from which carrier, against which reference.
ASP (Average Selling Price) Glossary
ASP (Average Selling Price) is your mean revenue per unit sold over a period — the simple truth about what your products actually fetch, as opposed to what the price list says.
ATC (Add to Cart) Glossary
ATC (Add to Cart) counts how often shoppers put your product in their cart — regardless of whether they finish the purchase. It’s the mid-funnel intent signal: stronger than a page view, weaker than an order, and diagnostic gold in the gap between those two.
ATS (Amazon Transportation Services) Glossary
ATS (Amazon Transportation Services) is Amazon’s middle-mile line-haul network — the trucks moving freight between its fulfilment centres, sortation hubs, cross-docks, and supplier facilities.
AVN (Annual Vendor Negotiation) Glossary
The AVN (Annual Vendor Negotiation) is the yearly sit-down between a 1P vendor and Amazon — typically led by your Vendor Manager — where the coming twelve months’ trade terms are set: cost prices, co-op funding, freight allowances, damage terms, chargeback thresholds,…
AVS (Amazon Vendor Services) Glossary
AVS (Amazon Vendor Services) is Amazon’s invitation-only premium support program for 1P vendors: a dedicated Brand Specialist — an Amazon employee assigned to your account — who works your catalog, operations, and marketing inside Amazon on your behalf.
AW (Amazon Warehouse) Glossary
Amazon Warehouse (AW) is Amazon’s storefront for returned, open-box, and used goods — items that came back, got inspected and graded (Like New, Very Good, Good, Acceptable), and now sell at a discount on their own offer slot beside (or instead of) new inventory.
AWD (Amazon Warehousing and Distribution) Glossary
AWD (Amazon Warehousing and Distribution) is Amazon’s upstream bulk-storage and auto-replenishment service: inventory sits in Amazon’s wholesale-tier storage outside FBA, and transfers flow automatically into fulfilment centres as demand pulls them — sidestepping FBA…
AWS (Amazon Web Services) Glossary
AWS (Amazon Web Services) is Amazon’s cloud computing platform — the infrastructure layer a large share of the internet runs on.
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