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B2B Glossary
B2B (Business-to-Business) is selling to businesses instead of individual shoppers — on Amazon, that means the Amazon Business program: verified companies, institutions, hospitals, and government buyers purchasing with their own pricing, invoicing, and tax-exempt workflows.
B2C (Business-to-Consumer) Glossary
B2C (Business-to-Consumer) is the default mode of Amazon selling: one business, one shopper, one cart — products bought for personal use, at retail prices, in single or small quantities.
B2R (Born to Run) Glossary
B2R (Born to Run) is a Vendor Central program that lets a 1P vendor propose the opening purchase order for a new launch — instead of waiting for Amazon’s conservative algorithms to decide your product deserves shelf space.
Backend Search Terms Glossary
Backend Search Terms are the hidden keyword field behind your listing — roughly 250 bytes of indexing real estate shoppers never see but A9 reads.
Batteries Compliance Glossary
Batteries Compliance is Amazon’s safety-documentation regime for any product containing or being a battery: UN 38.3 test summaries for lithium cells, UL 4200A certifications for battery-containing devices, and dangerous-goods data through the hazmat workflow.
BAU (Business as Usual) Glossary
BAU (Business as Usual) is the baseline rhythm of the operation — routine orders, standard replenishment, always-on ads, weekly reporting — the business as it runs when nothing special is happening.
BB (Buy Box) Glossary
BB (Buy Box) is the seller shorthand for the Featured Offer — the buyable offer box on a detail page where Add to Cart and Buy Now live.
BD (Best Deal) Glossary
A BD (Best Deal) is Amazon’s scheduled promotional slot — typically a week-long discounted placement on the Deals page, browsable by shoppers hunting for exactly this.
Best Seller Glossary
The Best Seller badge is Amazon’s orange #1 marker — awarded hourly to the top-selling product in each category and subcategory node. It appears in search results and on the detail page, signaling to shoppers: this is the one everyone else bought.
BFW (Black Friday Week) Glossary
BFW (Black Friday Week) is Amazon’s November discount marathon — the multi-day event running from mid-November through Cyber Monday that opens the Q4 endgame. Surging traffic, aggressive deals, peak ad competition: the marketplace’s demand at its annual maximum.
BIL (Build International Listings) Glossary
BIL (Build International Listings) is Seller Central’s global-expansion tool: define one source marketplace, connect target marketplaces, and your listings, pricing rules, and inventory sync flow outward automatically — a change at home propagates abroad.
BISS (Business, Industrial and Scientific Supplies) Glossary
BISS (Business, Industrial and Scientific Supplies) is Amazon’s professional-goods category — lab instruments, manufacturing tooling, medical supplies, facility equipment — where the buyers are businesses and the purchasing follows B2B rules: bulk orders, compliance…
BOGO (Buy One Get One) Glossary
BOGO (Buy One Get One) is the promotion format where buying one unit earns another — free or discounted. On Amazon it runs as a promo type (percent-off structured as BOGO, or the free-item promotions social sellers know) and in sellers’ own bundling logic (buy the tool, get the blades).
BOL (Bill of Lading) Glossary
The BOL (Bill of Lading) is freight’s founding document: the contract of carriage, the receipt for goods loaded, and the title-adjacent record of what shipped, from whom, to where, on what terms. Ocean, LTL, truckload — if it moves commercially, a BOL governs it.
Brand Gating Glossary
Brand Gating is the enforcement layer that stops unauthorized sellers from listing under a brand — sellers must apply (and pay per-brand approval fees) to sell gated branded products, and only the brand’s permission or genuine-invoice wholesale chains get through.
Brand Registry (Amazon Brand Registry) Glossary
Brand Registry is Amazon’s program for trademark owners: verify your active or pending mark, and the platform confirms you as the brand’s authoritative voice — unlocking the tools that separate brands from resellers.
Brand Representative Glossary
A Brand Representative is the authorized-user structure inside Brand Registry: the designated humans (and their permission levels) who may act for the brand — manage detail pages, access Brand Analytics, run enforcement, publish A+ content.
Brand Store Glossary
A Brand Store is your multipage, ad-free storefront inside Amazon — brand-registered sellers design it themselves: homepage, category pages, product collections, your story and imagery.
Browse Node Glossary
A Browse Node is the numeric ID for a category or subcategory in Amazon’s product tree — Kitchen → Cookware → Skillets, each level a node.
BS (Brand Specialist) Glossary
A BS (Brand Specialist) is an Amazon employee assigned to support a vendor or strategic seller — associated mainly with the AVS and SAS programs.
BSR (Best Seller Rank) Glossary
BSR (Best Seller Rank) is the sales-rank number every product carries in its category — lower is better, recalculated continuously (roughly hourly) from recent sales.
BTP (Brand Tailored Promotions) Glossary
BTP (Brand Tailored Promotions) lets brand-registered sellers aim exclusive discounts at specific audiences — brand followers, recent cart abandoners, past purchasers, high-spend customers — visible only to them, on the detail page and at checkout.
BTR (Born to Run) Glossary
BTR (Born to Run) is Amazon’s vendor program for launching new products with a substantial upfront purchase order: the vendor nominates a launch quantity and guarantees the sell-through; Amazon buys the inventory for an initial window (commonly ~10 weeks) instead of ordering its…
BTS (Back to School) Glossary
BTS (Back to School) is the June-through-September demand season around school and college restarts — supplies, electronics, dorm furnishings, apparel, and everything else a restart consumes. For affected categories it’s the year’s second-biggest concentration after Q4.
Bundle Glossary
A Bundle is multiple complementary products combined into one offer at one price — sold as its own ASIN with its own listing. The camera kit with the case and memory card; the skincare routine in one box; the beginner’s everything-set. Bundling is order-value strategy made physical.
Buy Box Glossary
The Buy Box — formally the Featured Offer — is the buyable offer on a product detail page: the box with Add to Cart and Buy Now.
BWP (Buy with Prime) Glossary
Buy with Prime (BWP) puts Prime on YOUR website: shoppers on your D2C store check out with their Prime account and get Amazon-grade delivery — fast shipping, easy returns — fulfilled from your FBA inventory. Amazon’s trust infrastructure, wearing your brand’s clothes.
BWS (Beer, Wine & Spirits) Glossary
BWS (Beer, Wine & Spirits) is Amazon’s alcohol category — among the most heavily gated, regulated, and jurisdiction-dependent verticals on the platform.
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