For a Premium Brand, One Unmanaged Review Thread Is Expensive.
Reviews are an A9 ranking signal, a conversion multiplier, and the first thing a sceptical buyer reads before choosing your competitor instead.
The Problem
You're Monitoring Mentions. We're Managing Outcomes.
A social listening dashboard tells you what people are saying. We tell you what to do about it — before it compounds into a conversion problem, a ranking problem, or a PR crisis.
Reputation is a revenue lever. We treat it like one.
What We Do
Our Reputation Services
- Amazon Review Strategy and Velocity
- Brand Reputation and Online Reputation Management
- Social Listening and Sentiment Monitoring
- Crisis Response and Negative Review Management
Your Brand Reputation Is Either an Asset or a Liability. Right Now.
For a premium D2C brand, reputation is not a PR function. It is a revenue function. A listing with a 4.1 star average competes differently against a listing with 4.6 stars — even when every other variable is identical. A negative review thread that goes unanswered signals to every buyer who reads it that nobody is accountable for the product experience. A crisis not contained within 48 hours compounds into a ranking problem, then a conversion problem, then a customer acquisition cost problem.
Brand reputation at scale requires sophisticated monitoring infrastructure for exactly this reason — the compounding cost of unmanaged reputation for brands operating at scale. We deploy the same monitoring infrastructure with a hands-on response and strategy layer that most monitoring systems do not provide. We do not just surface the problem. We resolve it.
Service 01
Amazon Review Strategy and Velocity
Review velocity is an A9 ranking signal and a conversion multiplier simultaneously. A new listing with 12 reviews is competing at a structural disadvantage against a listing with 400 — in the algorithm and in the buyer's trust calculus. The gap is not closable through PPC spend or listing optimisation alone.
We build post-purchase review request sequences, subscribe-to-review workflows, and review quality monitoring systems that increase review volume and velocity and improve sentiment, within Amazon's Terms of Service. More reviews. Better ratings. Higher organic rank. Lower ACoS. All four improve when review velocity is managed as a system rather than hoped for passively.
Service 02
Brand Reputation and Online Reputation Management
We monitor brand mentions, competitor activity, negative press, and review patterns across Amazon, Google, social platforms, and news in real time. When something surfaces — a negative review cluster, a misleading competitor claim, a social media post gaining traction — we have a response protocol in place before it compounds into a conversion or ranking problem.
For high-stakes reputation situations: structured escalation to Amazon Seller Support for policy violations and ASIN manipulation, SEO countermeasures for negative search results, and crisis communication playbooks for brand-damaging events. Reputation repair is significantly more expensive than reputation maintenance. We build the infrastructure for both.
Service 03
Social Listening and Sentiment Monitoring
We deploy enterprise-grade social listening infrastructure to track every mention of your brand across web, social, blogs, and news in real time. Sentiment analysis identifies whether brand mentions are positive, neutral, or negative and flags emerging patterns before they become crises. Competitive benchmarking tracks how your brand sentiment compares to direct competitors across the same time period.
Monthly sentiment reports with specific, actionable recommendations — not a dashboard you log into once a month and close without acting on. A live intelligence layer that informs your product decisions, your content strategy, and your customer service protocols simultaneously.
Service 04
Crisis Response and Negative Review Management
For premium brands, an unanswered one-star review with a detailed complaint is more damaging than the review itself. Buyers read the brand response as closely as they read the complaint. A professional, accountable, and specific response to a negative review converts a liability into a demonstration of brand integrity that prospective buyers find reassuring.
We build structured response protocols — tone guidelines, escalation triggers, response templates by complaint category — so that every negative review receives a response within 24 hours. For review clusters identifying a product or packaging issue, we identify the pattern, escalate to your operations team, and manage the public-facing response simultaneously.
Results
Reputation Performance Outcomes
Review strategy. Three months. Premium food brand.
Issue identification to structured response and escalation.
From review velocity improvement alone. Same listing. Same PPC.
Testimonials
What Our Clients Say
"Our average star rating moved from 4.1 to 4.6 over three months. The only thing that changed was the review velocity strategy. The conversion rate improvement that followed was measurable and direct."
— CEOPremium Food Brand, Amazon India
"A competitor was filing false policy complaints against our listing. Harpy had the escalation filed and the listing restored in 72 hours. Without that, we would have been dark for weeks."
— FounderD2C Health Brand, Amazon US
A Premium Brand Deserves Premium Reputation Management.
Book a reputation audit. We will identify every vulnerability in your current brand presence and build the system to protect it.
How It Works
The Process
Monitor
Real-time brand mention tracking — Amazon, Google, social, news.
Analyse
Sentiment trends. Competitive benchmarking. Issue identification.
Respond
Structured protocols. Crisis containment. Review management.
Rebuild
Review velocity strategy. Rating improvement over time.
Review strategy. Three months. Premium food brand.
Issue identification to structured response and escalation.
From review velocity improvement alone. Same listing. Same PPC.
“Our average star rating moved from 4.1 to 4.6 over three months. Harpy's review strategy was the only thing that changed.”
— CEOPremium Food Brand, Amazon India