L
Landed Cost Glossary
Landed cost is the total cost of getting one sellable unit onto your shelf — everything from the factory invoice to the moment the product is unloaded and checked in at its final destination.
LBB (Lost Buy Box) Glossary
LBB (Lost Buy Box) is the status where your offer no longer holds the Featured Offer position on a detail page — the Add to Cart button has moved to another seller, or disappeared entirely while Amazon suppresses the box.
LBO (Lost Business Opportunity) Glossary
LBO (Lost Business Opportunity) is a financial model that puts a number on the revenue and profit sacrificed when a listing cannot serve live demand — stockouts, suppressions, supply-chain delays, or any operational bottleneck that pulls a sellable product offline.
LBQ (Launch Buy Quantity) Glossary
LBQ (Launch Buy Quantity) is the number of units you should have on hand to carry a new product through its launch phase — from first sale until the second production batch is checked in and sellable. Not the MOQ, not a guess: the quantity the launch’s velocity actually requires.
LCL (Less than Container Load) Glossary
LCL (Less Than Container Load) is ocean freight for shipments that do not fill a container: your pallets share a 20ft or 40ft box with cargo from other shippers, and you pay for the space you occupy rather than the whole container.
LD (Lightning Deal) Glossary
LD (Lightning Deal) is a time-bound Amazon promotion: a limited quantity of an item offered at a significant discount for a few hours — typically four to twelve — in a premium placement on the Deals page.
Lead Time Glossary
Lead time is the total elapsed time from placing a purchase order to having inventory checked in, sellable, and live on the marketplace. Not the factory’s production estimate — the whole journey: manufacture, transit, customs clearance, and Amazon receiving.
LFO (Lost Featured Offer) Glossary
LFO (Lost Featured Offer) is the modern successor to the Lost Buy Box metric: the percentage of time your offer was not the Featured Offer on a detail page — meaning shoppers saw a competitor’s offer instead, or in suppression cases, no Featured Offer at all.
Lightning Deals Glossary
Lightning Deals are Amazon’s time-boxed promotional placements: a product featured for several hours on the Deals page, at a discounted price, in front of shoppers who arrive specifically to buy. The quantity is limited, the countdown is public, and the window is short by design.
Listing Optimisation Glossary
Listing optimisation is the work of making a product detail page do two jobs at once: index for the searches that matter, and convert the shoppers those searches deliver.
LOA (Letter of Authorization) Glossary
An LOA (Letter of Authorization) is a formal document from the trademark owner granting a specific seller permission to retail their branded products on Amazon.
LPI (Listing Power Index) Glossary
LPI (Listing Power Index) is a diagnostic score — typically expressed on a 0–100% scale — that grades how well an Amazon detail page is set up to be found and understood by the search systems.
LPN (License Plate Number) Glossary
An LPN (License Plate Number) is a unique barcode Amazon assigns to an individual unit inside a fulfilment centre — most commonly when a customer return is checked in. The sticker links that physical item to its order history, return reason, and warehouse condition assessment.
LPR (License Plate Receive) Glossary
LPR (License Plate Receive) is Amazon’s carton-level receiving process: each box or pallet in an inbound shipment carries a unique container barcode — a “license plate” — that links by scan to the digital box-content manifest you submitted in advance,…
LQS (Listing Quality Score) Glossary
LQS (Listing Quality Score) is a benchmarking score for a product detail page: how complete, structurally sound, and optimised the listing is across its core elements — title, bullets, images and video, description and A+ content, and backend search fields — measured against…
LSPL (Large Scale Product Launch) Glossary
LSPL (Large Scale Product Launch) is a 1P vendor programme for introducing genuinely new products to Amazon: the vendor supplies large quantities upfront with strong advertising investment, and Amazon commits to buying stock at scale, distributing it across fulfilment centres, and…
LSR (Late Shipment Rate) Glossary
LSR (Late Shipment Rate) is the percentage of your merchant-fulfilled orders whose shipping confirmation was posted after the expected ship date. Every FBM order carries a promised handling window; confirm after it, and the order counts against you.
LTL (Less than Truckload) Glossary
LTL (Less Than Truckload) is freight for shipments that need more than a parcel but less than a full trailer: your pallets share a 53-foot truck with palletised freight from other companies, and you pay for the space, weight, and handling you use.
LTV (Customer Lifetime Value) Glossary
LTV (Customer Lifetime Value) is the total revenue — or profit, depending on how you run it — one customer generates across the entire duration of their relationship with your brand. Not one order: every order, repeat, and subscription that follows the first.
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