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D2FC (Delivery-to-Fulfilment Centre) Glossary
D2FC (Delivery to Fulfilment Centre) measures the quality of your inbound: of the units you ship to Amazon, what share arrive cleanly — correctly booked, correctly labelled, undamaged? A D2FC defect is any unit that arrives with a booking, transit, or documentation problem.
DA (Domain Authority) Glossary
DA (Domain Authority) is a third-party SEO metric — the best known is Moz’s, scored 1–100 on a logarithmic scale — predicting how well a website is likely to rank in search. Higher DA means a stronger backlink profile and more trust in the eyes of search engines.
Deal OPS Glossary
Deal OPS (Deal Operations) is the discipline of running Amazon promotions as a managed program: planning the calendar, submitting and tracking each deal type (Lightning Deals, Best Deals, Coupons, Prime Exclusive Discounts, Brand Tailored Promotions), and measuring the return on every…
Demand Forecasting Glossary
Demand Forecasting is estimating how much of a product customers will buy in a future period — next month, next quarter, next season — and planning inventory to meet that number without drowning in it.
DF (Direct Fulfilment) Glossary
DF (Direct Fulfilment) is Amazon’s vendor dropship model: Amazon lists and sells the products, but the vendor stores the inventory and ships each order directly to the customer from its own warehouse.
DI (Direct Import) Glossary
DI (Direct Import) is shipping inventory from an overseas manufacturer straight to Amazon’s network, bypassing domestic warehouses and intermediaries.
Dimensional Weight Glossary
Dimensional weight (dim weight) is a pricing convention that charges for the space a package occupies rather than its actual weight: length × width × height divided by a divisor (carriers commonly use 139 for inches; the metric equivalent divides cubic centimetres by 5,000 for kilos).
DIO (Days Inventory Outstanding) Glossary
DIO (Days Inventory Outstanding) is the average number of days your inventory sits before it sells: average inventory value divided by cost of goods sold, multiplied by the days in the period.
DMF (Discretionary Marketing Funds) Glossary
DMF (Discretionary Marketing Funds) is a 1P vendor funding line where Amazon holds a pool of the vendor’s money to deploy at its own discretion — funding promotions, seasonal placements, and campaigns it judges worthwhile — deducting the spend from vendor remittances…
DOTD (Deal of the Day) Glossary
DOTD (Deal of the Day) is a 24-hour flagship promotion: the marquee slot on Amazon’s deals pages, front-and-centre for a full day, typically at steep discount. It’s a burst event — massive traffic exposure, rapid unit movement, and a Best Seller Rank jolt if the numbers work.
DP (Detail Page) Glossary
DP (Detail Page) is the product page itself: the destination where every search impression, ad click, and external visitor lands. Title, images and video, bullets, price and badges, reviews, A+ content, Q&A, delivery promises — the DP is where browsing becomes buying, or doesn’t.
DPV (Detail Page Views) Glossary
DPV (Detail Page Views) counts visits to a product’s page — sessions or page loads, depending on the report — regardless of purchases. It’s the traffic number: how many shoppers stopped, looked, and (in the sessions view) how many visits that took.
DSI (Downstream Impact) Glossary
DSI (Down Stream Impact) measures what a promotion, price change, or marketing push does AFTER it ends: the long-tail effect on organic visibility, sustained velocity, and future sales.
DSP (Demand-Side Platform) Glossary
DSP (Demand-Side Platform) is Amazon’s programmatic advertising system: automated buying of display, video, and audio ads that run both on Amazon’s surfaces and across the wider internet.
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