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T12 (Turkey Twelve) Glossary
T12 (Turkey Twelve) is the broadened holiday trading window that runs across roughly twelve days of peak demand — an extended version of the traditional Thanksgiving-to-Cyber-Monday sprint.
T12M (Trailing Twelve Months) Glossary
T12M (Trailing Twelve Months) is the rolling twelve-month view: the most recent 365 days of data, updating daily, with no fixed start or end date tied to the calendar.
T30D (Trailing 30 Days) Glossary
T30D (Trailing 30 Days) is the rolling thirty-day window: the most recent month of performance data, updating continuously, dropping the oldest day as each new one arrives.
T5 (Turkey Five) Glossary
T5 (Turkey Five) is the compressed peak: the five-day stretch from Thanksgiving through Black Friday, the following weekend, and Cyber Monday. Those five days carry a disproportionate share of the year’s volume across most categories.
T60D (Trailing 60 Days) Glossary
T60D (Trailing 60 Days) is the rolling two-month window: the most recent sixty days of sales and operational data, updating daily as each new day arrives and the oldest falls away.
T7D (Trailing 7 Days) Glossary
T7D (Trailing 7 Days) is the rolling one-week window: sales, conversion, clicks, and campaign performance measured over the immediately preceding seven days.
T90D (Trailing 90 Days) Glossary
T90D (Trailing 90 Days) is the rolling quarter: the most recent ninety days of performance data, updating daily. It is the window long enough to contain a full sales cycle and short enough to still describe the present.
TACoS (Total Advertising Cost of Sales) Glossary
TACoS (Total Advertising Cost of Sales) is advertising spend divided by total sales — including the organic sales that advertising did not directly generate. It measures what advertising costs relative to the whole business, not just to the sales it is credited with.
Third-Party Seller Glossary
A third-party seller is an independent merchant selling on a marketplace through the seller platform: the 3P side of the business. The seller owns the inventory, sets the prices, chooses how orders are fulfilled, and carries the responsibility for the customer experience.
TL (Truckload) Glossary
TL (Truckload) is freight in which a single dedicated trailer carries one consignment directly from a manufacturer, port, or supplier to a destination warehouse — no intermediate stops, no other cargo sharing the load.
TOS (Terms of Service) Glossary
The Terms of Service are the contractual rules governing how sellers, vendors, advertisers, and brands use the marketplace: acceptable conduct, compliance requirements, enforcement rights, and the standards an account must meet to stay in good standing.
TSI (Trans Shipment In) Glossary
TSI (Trans Shipment In) describes inventory received at a facility after being moved from another location rather than arriving directly from the vendor or seller — stock that is counted in the ledger while it is between facilities.
TSO (Time-to-Ship Optimization) Glossary
TSO (Time-to-Ship Optimization) is the work of shortening the interval between the customer placing an order and the carrier scanning the parcel into the network. It is the operational gap where delivery promises are won or lost.
TTM (Trailing Twelve Months) Glossary
TTM (Trailing Twelve Months) is the rolling twelve-month view — the most recent full year of data, updated continuously rather than tied to a calendar year. It is the figure used when a business needs to describe itself accurately.
UFT (Ultra Fast Track) Glossary
UFT (Ultra Fast Track) measures how much of a brand’s selection is available for the fastest delivery options — same-day or next-day handling — based on where the inventory is actually held.
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