H
Amazon Haul Glossary
Amazon Haul is Amazon’s separate budget storefront for sub-$20 products — mostly under $10, some as low as a dollar — running its own search, cart, and checkout, separate from the main marketplace.
H1 (First Half) Glossary
H1 (First Half) is the first six months of the year — January to June — the reporting period that follows the holiday hangover and precedes the peak-season build. In Amazon terms, it’s the stretch that sets up everything Q4 will pay out.
H2 (Second Half) Glossary
H2 (Second Half) is July through December — the back half of the year and, for most Amazon sellers, the profit engine: Prime Day season, back-to-school, the Q4 crescendo, and every promotional event the marketplace builds around consumer spending.
Halo Effect Glossary
The halo effect is the compounding lift a product earns beyond the campaign that produced it: strong sales velocity from advertising or external traffic strengthens organic rank, which delivers unsponsored conversions long after the ad budget stops — sales the original spend keeps…
Hazmat (Hazardous Materials) Glossary
Hazmat (hazardous materials) — also called dangerous goods — are products containing substances that regulators classify as risky to store or transport: aerosols, lithium batteries, flammable liquids, certain chemicals, magnets.
HB (Heavy Bulky) Glossary
HB (Heavy Bulky) is Amazon’s classification for products that exceed standard size and weight thresholds — furniture, large appliances, fitness equipment, oversized anything — and therefore run through specialised fulfilment and transportation processes rather than…
HCPO (High Confidence Purchase Order) Glossary
An HCPO (High Confidence Purchase Order) is a vendor PO Amazon issues when it’s genuinely confident the goods will sell: strong historical velocity, confirmed demand drivers (a promotion, a season, a launch), low current inventory, and clean sell-through data behind the order.
HOTW (Hands Off The Wheel) Glossary
HOTW (Hands Off The Wheel) is Amazon’s own name for its automation direction: replacing human-managed processes — ordering, pricing, inventory management, promotions, replenishment — with algorithms.
HPC (Health and Personal Care) Glossary
HPC (Health and Personal Care) is one of Amazon’s anchor retail categories: supplements, over-the-counter medicines, personal hygiene, skincare and grooming, feminine care, baby health items, first aid and home medical equipment.
HPO (Hot Purchase Order) Glossary
An HPO (Hot Purchase Order) is a vendor emergency: a high-priority Amazon order for stock that’s completely out of stock while customers are actively trying to buy it. When availability hits zero and demand is live, Amazon escalates — and the vendor is expected to move fast.
HS (Harmonized System) Glossary
The HS (Harmonized System) is the World Customs Organisation’s international product-classification language: every tradeable physical good gets a numeric code — six digits at the international level, extended by each country for local detail — that determines how…
HTD (Half Year to Date) Glossary
HTD (Half Year to Date) measures cumulative performance from the start of a six-month period to today — so mid-March’s HTD is everything since January 1; mid-October’s is everything since July 1. It’s the medium-sized lens between monthly noise and annual hindsight.
HTS Code (Harmonized Tariff Schedule) Glossary
An HTS code (Harmonized Tariff Schedule) is the United States’ 10-digit extension of the international HS system: the first six digits are the global classification, and four US-specific digits pin down the exact duty rate, admissibility, and regulatory treatment for goods entering…
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