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NAFN (North American Fulfilment Network) Glossary
NAFN (North American Fulfilment Network) lets an FBA seller serve the whole North American region from inventory stored in US fulfilment centres: your stock in the United States fulfils orders on Amazon.com, Amazon.ca, and Amazon.com.mx, with Amazon handling the cross-border movement,…
NARF (North American Remote Fulfilment) Glossary
NARF (North American Remote Fulfilment) is the programme that lets a US seller use their domestic FBA inventory to fulfil orders from customers on Amazon Canada and Amazon Mexico — without physically importing stock into either country.
NASP (North American Selection Policy) Glossary
NASP (North American Selection Policy) is the rulebook for which products can be listed and sold across Amazon’s North American marketplaces — the US, Canada, and Mexico. It decides whether an ASIN that lives comfortably on Amazon.com can also be listed on Amazon.ca or Amazon.com.mx.
NCNS (No-Call-No-Show) Glossary
NCNS (No-Call-No-Show) is the label Amazon applies when a carrier or vendor misses a scheduled Inbound Shipment Appointment at a fulfilment centre — and neither shows up nor communicates. The dock slot was booked; nobody came; nobody called.
NCX (Negative Customer Experience) Glossary
NCX (Negative Customer Experience) is Amazon’s measure of how often customers report dissatisfaction with a product after purchase — the signal the platform uses to identify underperforming ASINs, flag quality problems, and act on them.
NDA (Non-Disclosure Agreement) Glossary
An NDA (Non-Disclosure Agreement) is a confidentiality contract between you and an external party — typically a manufacturer, supplier, agency, or freelancer — that legally prohibits them from sharing your proprietary information: product designs, specifications, supplier…
Negative Keywords Glossary
Negative keywords are PPC exclusions: search terms you instruct Amazon not to show your ads for. Applied at campaign or ad-group level, they stop sponsored placements from appearing on queries that have proven irrelevant — the clicks that spend budget without ever converting.
Net PPM (Net Pure Product Margin) Glossary
Net PPM (Net Pure Product Margin) is the margin Amazon’s retail operation actually earns on a vendor’s products: what remains of the retail price after the product cost it paid and the commercial terms attached.
Net PPU (Net Pure Profit per Unit) Glossary
Net PPU (Net Pure Profit Per Unit) is what one unit leaves you after the marketplace takes its cut: the gross list price minus Amazon’s referral fee and fulfilment cost.
Net Profit Glossary
Net profit is what a business actually keeps: total sales minus every cost of earning them — product cost, marketplace fees, advertising, returns, warehousing, software, and tax. It is the bottom line, and everything else in the accounts exists to explain it.
Net Profit Margin Glossary
Net profit margin expresses net profit as a percentage of revenue: of every pound or dollar that comes in, how much stays. It is the profitability ratio that lets you compare periods, products, and channels on equal terms, because it removes the distorting effect of sheer scale.
Net Receipts Glossary
Net receipts is the monetary value of goods Amazon has actually received into its fulfilment network — not ordered, received. In vendor terms it is sell-in: how much stock has physically arrived, been checked in, and been accepted at the warehouses, valued at the vendor cost.
NIS (New Item Setup) Glossary
NIS (New Item Setup) is the process of onboarding a new product to Amazon: getting a new ASIN fully built, fully attributed, and fully compliant before it goes live for customers. It is the difference between a product that exists and a product that can be found, bought, and shipped.
nIXD (National Inbound Cross Dock) Glossary
nIXD (National Inbound Cross Dock) is a node in Amazon’s fulfilment network that receives seller inventory at a central facility, then redistributes it to regional fulfilment centres — a sorting and forwarding hub rather than a place where stock is stored.
NP (New Product) Glossary
NP (New Product) describes an ASIN in its launch phase — the honeymoon window where early sales velocity writes the ranking future. It is a stage, not a category: the same product is an NP for its first weeks and a mature line thereafter, and the treatment it takes is different during each.
NPD (New Product Development) Glossary
NPD (New Product Development) is the process of creating a product that deserves to exist on a marketplace: finding the gap, designing something that fills it, sourcing it at a cost that works, and building the launch that proves it.
NPL (New Product Launch) Glossary
NPL (New Product Launch) is the coordinated execution that follows a product’s development: introducing the new item to the marketplace with keyword positioning, review acquisition, and advertising working together to build early traction, sales velocity, and initial organic rank.
NR (Non-replenishable) Glossary
NR (Non-Replenishable) is an inventory classification for stock you intend to sell out completely without reordering: discontinued lines, end-of-season ranges, trend items past their moment, closeout lots. The defining feature is not the product — it is that there is no next production run.
NS (Non-sortable) Glossary
NS (Non-Sortable) is Amazon’s classification for products too large, heavy, or awkward for the automated sorting equipment in fulfilment centres.
NTB (New to Brand) Glossary
NTB (New to Brand) is Amazon’s advertising reporting for purchases made by first-time buyers of your brand.
NTS (Net Sales) Glossary
NTS (Net Sales) is revenue after the things that give some of it back: customer returns, order cancellations, and promotional discounts. Gross sales is what the orders were worth; net sales is what the business actually keeps before costs.
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