G
Gated Product Glossary
A gated product is a brand, category, or item that Amazon lets only approved sellers list: the gate opens when you present evidence you can source it legitimately. Gating covers a broad range — big brands, groceries, health products, topicals, collectibles, anything Amazon judges high-risk.
GDSN (Global Data Synchronization Network) Glossary
GDSN (Global Data Synchronization Network) is the GS1-run system of connected data pools through which manufacturers and retailers publish and share standardised product master data — dimensions, weights, descriptions, packaging, attributes — as one universally agreed record per item.
GEMBA Glossary
Gemba is the lean principle of going to the actual place where work happens — the factory floor, the warehouse, the packing bench — to see reality instead of reading about it.
GIPE (Global Imports Program Expansion) Glossary
GIPE (Global Imports Program Expansion) is Amazon’s umbrella of initiatives for scaling direct imports — moving goods from international manufacturers into Amazon’s fulfilment networks more efficiently: consolidated freight routing, streamlined border processing, and…
GL (General Ledger) Glossary
The GL (General Ledger) is the master accounting record of every financial transaction the business makes — revenue in, costs out, categorised into accounts.
Glance Views Glossary
Glance views is the older Amazon term for detail-page views: how many times shoppers visited a product’s page — from search, ads, category browsing, or anywhere else.
GLN (Global Location Number) Glossary
A GLN (Global Location Number) is GS1’s unique 13-digit identifier for a physical location or legal entity — a factory, a warehouse, a company office, a billing address. Where GTINs name products, GLNs name places and parties in the supply chain.
GMM (Guaranteed Minimum Margin) Glossary
A GMM (Guaranteed Minimum Margin) is a vendor agreement in which the vendor promises Amazon a floor profit percentage on retail sales — and pays the difference when Amazon’s actual margin falls below it, usually because price competition forced retail prices down.
GMS (Gross Merchandise Sales) Glossary
GMS (Gross Merchandise Sales) measures the total sales value moving through a marketplace over a period — everywhere from one seller’s catalogue to the platform’s own reporting.
GMV (Gross Merchandise Value) Glossary
GMV (Gross Merchandise Value) is the total monetary value of goods sold through a marketplace over a period — the dollar sum of everything changing hands, measured at the prices shoppers paid, before returns, fees, discounts, and costs.
Goldbox Glossary
Goldbox is Amazon’s internal name for the deals hub — the Today’s Deals page where shoppers browse active limited-time offers: Lightning Deals, Best Deals, Deal of the Day, coupons, and event promotions, across every category on the site.
GPE (Global Procurement Excellence) Glossary
GPE (Global Procurement Excellence) is Amazon’s internal drive to standardise and sharpen how it buys: consistent negotiation frameworks across regions and categories, better cost structures and payment terms, tighter purchase-order discipline, and funding models that align vendor…
GPE (Global Program Expansion) Glossary
GPE (Global Program Expansion) — the same initials as Amazon’s procurement initiative, different programme — is how Amazon takes internal programmes that worked in one market (Born to Run, Sustainability programmes, Frustration-Free Packaging, Vendor Services, ads…
GPO (Global Procurement Organization) Glossary
A GPO (Global Procurement Organization) is a centralised buying function — an internal department or shared entity that handles strategic sourcing, supplier negotiation, and purchasing across markets on behalf of the whole business, rather than letting each country or team buy independently.
GPSR (General Product Safety Regulation) Glossary
GPSR (General Product Safety Regulation) is the European Union’s product-safety framework (in force since December 2024) covering non-food consumer products: sellers must ensure only safe products reach EU consumers, with traceability, warnings where relevant, and a designated…
Gross Margin Glossary
Gross margin is the profit left after subtracting the direct cost of making and delivering a product — typically revenue minus COGS — expressed as a percentage of revenue.
GTIN (Global Trade Item Number) Glossary
A GTIN (Global Trade Item Number) is the umbrella term for the family of GS1 product identifiers: UPC (North America), EAN (Europe and beyond), ISBN (books), JAN (Japan) — all 8-to-14-digit numbers encoding the same concept, one unique identifier per trade item, issued through GS1.
GV (Glance Views) Glossary
GV (Glance Views) is the reporting shorthand for what shoppers did before they didn’t — the count of times a product’s detail page was visited.
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