M
MAP (Minimum Advertised Price) Glossary
MAP (Minimum Advertised Price) is a policy a manufacturer or brand sets to define the lowest price at which its products may be publicly advertised.
Marketplace Glossary
A marketplace, in the Amazon sense, is the shared platform where you sell: Amazon’s storefronts combine its own retail operations with third-party merchants and brands, all listing into one customer base, one transaction system, and one fulfilment infrastructure.
MCF (Multi-Channel Fulfilment) Glossary
MCF (Multi-Channel Fulfilment) lets you use Amazon’s fulfilment network to store and ship products sold on your own channels — your website, Shopify, eBay, a wholesale portal — not just orders placed on Amazon itself.
MCP (Margin Compensation) Glossary
MCP (Margin Compensation) — also referred to as a Cost Support Agreement (CSA) — is a vendor (1P) arrangement in which the brand funds Amazon to offset a decline in Amazon’s net product margin on its products.
MDA (Major Domestic Appliances) Glossary
MDA (Major Domestic Appliances) is the category of large household appliances — refrigerators and freezers, washing machines and dryers, ovens and cooktops, dishwashers, built-in kitchen appliances.
MF (Merchant Fulfilled) Glossary
MF (Merchant Fulfilled) — the method behind FBM, Fulfilment by Merchant — means the seller stores the stock, packs the orders, arranges shipping, and handles customer service directly, instead of using Amazon’s warehouses.
MFC (Manufacturing Central) Glossary
MFC (Amazon Manufacturing Central) is a discovery platform that connects Amazon sellers and brand owners directly with vetted manufacturers, with an initial focus on suppliers based in India.
MFP (Minimum Featured Price) Glossary
MFP (Minimum Featured Price) is the lowest price at which your product has actually won the Featured Offer over a defined trailing window. It is a historical record, not a policy — a price floor created by your own past deals, dips, and discounts.
ML (Machine Learning) Glossary
Machine learning (ML) is the branch of computing where systems learn patterns from data and improve their decisions without being explicitly programmed for each case.
MLA (Machine Learning Algorithm) Glossary
An MLA (Machine Learning Algorithm) is the engine behind machine learning — the computational procedure that finds patterns in data and improves its own performance with experience, rather than following rules written for every case in advance.
MMA (Minimum Margin Agreement) Glossary
An MMA (Minimum Margin Agreement) is a vendor-negotiation safeguard guaranteeing that Amazon earns at least an agreed minimum margin percentage on a vendor’s products.
MOA (Minimum Order Amount) Glossary
MOA (Minimum Order Amount) is the smallest total value a supplier will accept on a purchase order — a financial threshold, as opposed to a unit count. Order below the figure, and the supplier will decline the order: their production and logistics have a floor cost, and the MOA covers it.
MoM (Month over Month) Glossary
MoM (Month over Month) measures the change in a metric from one month to the next: revenue, units, advertising spend, conversion, or any line you are following. This month’s figure against last month’s, expressed as growth or decline.
MOQ (Minimum Order Quantity) Glossary
MOQ (Minimum Order Quantity) is the smallest number of units a manufacturer will produce in a single order. It is the factory’s answer to a straightforward economics problem: tooling, setup, and run costs do not shrink with order size, so below a certain volume the line is not worth starting.
MP (Marketplace) Glossary
MP (Marketplace), in the Amazon-seller sense, means a specific regional platform: Amazon.com, Amazon.co.uk, Amazon.de, and the rest. Each is its own storefront with country-specific legal regulation, tax structure, language, and — critically — its own search index and customer behaviour.
MPPP (Master Packs per Pallet) Glossary
MPPP (Master Packs Per Pallet) is the logistics specification for how many master cartons are stacked on a single pallet in a shipment to Amazon.
MSRP (Manufacturer’s Suggested Retail Price) Glossary
MSRP (Manufacturer’s Suggested Retail Price) is the price the manufacturer recommends a product be sold at — a reference point for consistent pricing across retail channels, and, on Amazon, the anchor Amazon uses to validate discounts and display them credibly.
MTD (Month to Date) Glossary
MTD (Month to Date) describes performance within the current calendar month, from the 1st up to today. It is a live, moving window: the number you read on the 15th covers fifteen days, and it grows daily until the month closes.
MWS (Marketplace Web Services) Glossary
MWS (Marketplace Web Services) was Amazon’s original programmatic interface for sellers: the API that let software connect to Seller Central data, automating inventory, orders, payments, and reporting. For over a decade it was the plumbing of professional automation on the marketplace.
MYCE (Manage Your Customer Engagement) Glossary
MYCE (Manage Your Customer Engagement) is a free email marketing tool inside Seller Central that lets eligible sellers send campaigns directly to their followers and past buyers.
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