P
P1 (Priority 1) Glossary
P1 (Priority 1) is the highest severity classification Amazon applies to incidents, technical failures, and operational escalations: a business-critical problem demanding immediate attention because it disrupts customers, sellers, orders, payments, or core platform functionality.
P2 (Page 2) Glossary
P2 (Page 2) is shorthand for the second page of Amazon’s search results — and, in seller language, for the state of having fallen off page one.
P2G (Path to Green) Glossary
P2G (Path to Green) is the structured recovery plan Amazon teams use when a metric, project, or partnership is underperforming — flagged red (critical) or yellow (at risk) on a dashboard — and needs a documented route back into good standing.
P3 (Priority 3) Glossary
P3 (Priority 3) is the lowest severity tier in Amazon’s issue-tracking systems: non-critical bugs, system limitations, and operational annoyances with limited impact. The workaround exists, the business does not stop, and the fix waits its turn behind more serious problems.
P70 (Prognose bei 70%) Glossary
P70 (Prognose bei 70%) is a forecast confidence level used in Amazon’s demand planning: a projection curve set where there is a 70% probability that actual demand will not exceed the forecast — leaving a 30% chance it runs higher.
P80 Glossary
P80 is a demand forecast confidence level: the unit volume that weekly demand is expected to stay at or below 80% of the time.
P90 Glossary
P90 is the most conservative of the standard demand forecast tiers: the unit volume that actual demand is expected not to exceed 90% of the time. Where P50 is the balanced midpoint and P80 is cautious, P90 is the plan you choose when being short would be genuinely expensive.
Parent ASIN Glossary
A Parent ASIN is the non-purchasable umbrella identifier that groups related variations — the same product in different colours, sizes, or counts — onto one detail page. Customers never buy the parent; they buy the child ASINs, and the parent holds the family together.
Payment Processing Fee Glossary
The payment processing fee covers the cost of taking and moving a customer’s money: card authorisation, settlement, and the transfer of funds into your account.
PB (Private Brand) Glossary
PB (Private Brand) means a brand owned by the seller or retailer itself rather than licenced from a third party: private label in retail dialect. Amazon’s own ranges are private brands; so is the label a seller registers and builds on the marketplace.
PBDD (Prime Big Deal Days) Glossary
PBDD (Prime Big Deal Days) is Amazon’s autumn shopping event for Prime members: a 48-hour promotional window, introduced in 2023 and typically landing in October, positioned as a pre-holiday kickoff and often described as a second Prime Day.
PBS (Predictive Buying System) Glossary
A PBS (Predictive Buying System) is inventory software that forecasts demand from historical velocity, seasonality, and trend signals, and converts those forecasts into procurement decisions — when to reorder, how much, and at what point the order needs to be placed to arrive in time.
PCA (Personal Care Appliances) Glossary
PCA (Personal Care Appliances) is a product category on Amazon spanning powered grooming and beauty devices — hair dryers, straighteners, trimmers, electric toothbrushes, epilators, IPL devices, and facial cleansing tools.
PCOGS (Product Cost of Goods Sold) Glossary
PCOGS (Product Cost of Goods Sold) is the product-attributed slice of cost of goods sold — what the unit itself cost, as distinct from freight and fee components — and one of the core cost metrics in Amazon vendor reporting measuring the cost of the product Amazon has received…
PCS (Producer Compliance Scheme) Glossary
A PCS (Producer Compliance Scheme) is an accredited organisation that handles the statutory obligations producers carry for what they put on the market — collecting, recovering, recycling, and reporting on packaging, electronics, and batteries.
PCT (Percentage) Glossary
PCT (Percentage) is the unit Amazon’s reporting speaks in: sales growth, conversion rate, Buy Box percentage, in-stock rate, defect and return rates are all expressed as proportions. It is the standardisation that lets metrics from different categories and periods be compared at all.
PD (Prime Day) Glossary
PD (Prime Day) is Amazon’s flagship mid-year shopping event: a global 48-hour window exclusive to Prime members, with deep discounts and limited-time promotions designed to concentrate enormous traffic into a fixed period.
PD1 (Prime Day 1) Glossary
PD1 (Prime Day 1) is the first 24 hours of the two-day Prime Day event — typically the highest-traffic, highest-impulse stretch of the entire window, and the period where competition for visibility is most aggressive.
PD2 (Prime Day 2) Glossary
PD2 (Prime Day 2) is the second and final 24 hours of the Prime Day window — the stamina leg.
PD4 (Prime Day 4) Glossary
PD4 (Prime Day 4) is the shorthand for Amazon’s extended multi-day event formats — Prime Day stretched beyond the traditional 48 hours into windows lasting several days. The abbreviation circulates in seller conversation and older playbooks more than in the platform’s own language.
PDA (Product Display Ads) Glossary
PDA (Product Display Ads) is the legacy name for what Amazon now runs as Sponsored Display: display advertising that places your product on other listings, in review sections, on merchandising placements, and on and off the marketplace, targeted by product, category, or shopping interest…
PDP (Product Detail Page) Glossary
The PDP (Product Detail Page) is the page a shopper lands on for a specific product — title, images, price, bullets, A+ content, reviews, and fulfilment options. It is the marketplace’s point of sale, and every form of traffic you buy or earn eventually arrives here.
PED (Prime Exclusive Discount) Glossary
A PED (Prime Exclusive Discount) is a promotional pricing tier restricted to Prime members: a discount that displays with a strikethrough price and a savings badge directly in search results and on the detail page, without the shopper needing to hunt for or claim a coupon.
Pending Orders Glossary
Pending Orders are transactions in a temporary state: the customer has checked out, but the platform has not completed payment verification or card authorisation. The order exists, the units are effectively held, and shipping details stay hidden from the seller until the payment clears.
Performance Notifications Glossary
Performance Notifications are the official compliance messages Amazon sends through Seller Central: policy violations, metric breaches, intellectual property claims, listing problems, and account-health warnings.
PFA (Please Find Attached) Glossary
PFA (Please Find Attached) is ordinary business shorthand — an email phrase pointing the reader to files enclosed with the message — and it lives on in seller–support correspondence and supplier communication across the marketplace world.
PFR (Provisions for Receivables) Glossary
PFR (Provisions for Receivables) is the accounting treatment for money a vendor expects to receive but may not fully collect: reserves set against outstanding receivables to reflect deduction risk.
PIB (Perfect Inbound) Glossary
PIB (Perfect Inbound) is the zero-defect standard for freight arriving at an Amazon fulfilment centre: shipments that arrive exactly as specified — booked correctly, labelled properly, quantity-accurate, and undamaged. It is to inbound logistics what on-time-in-full is to vendor delivery.
PIBDR (Perfect Inbound Defect Rate) Glossary
PIBDR (Perfect Inbound Defect Rate) is the measured share of incoming shipments that fail the Perfect Inbound standard: the defect ledger behind inbound fees. Where PIB is the target, PIBDR is the actual performance — the number that explains why chargebacks appear on a remittance.
PICS (Pan-European Inbound Consolidation Service) Glossary
PICS (Pan-European Inbound Consolidation Service) is Amazon’s programme for simplifying vendor inbound freight across Europe: instead of shipping separately to fulfilment centres in several countries, a vendor delivers goods to one designated inbound hub, and Amazon handles the…
PIM (Product Information Management) Glossary
PIM (Product Information Management) is the system and discipline of keeping product data consistent everywhere it appears: dimensions, materials, weights, compliance documents, imagery, and copy, held in one authoritative place and syndicated outward to channels rather than typed into…
P&L (Profit and Loss) Glossary
A P&L (Profit and Loss) is the statement that turns marketplace activity into business truth: what you earned, what it cost, and what survived. Revenue at the top, every cost category below it, net profit at the bottom — the document that separates a business from a dashboard.
PL (Private Label) Glossary
PL (Private Label) is the model of selling products manufactured for you and branded as your own: you develop or select a product, have it produced to your specification, apply your trademark, and sell it exclusively under your label.
PLT (Product Lead Time) Glossary
PLT (Product Lead Time) is the total clock from placing a purchase order to having sellable stock: manufacturing, freight, customs clearance, and receiving at the fulfilment centre, added together. It is the physics of replenishment — the interval you cannot compress with enthusiasm.
PO (Purchase Order) Glossary
A PO (Purchase Order) is the formal commercial document that triggers fulfilment: which goods, in what quantities, at what prices, to be delivered when. Between a seller and a factory it authorises production; between Amazon and a vendor it is the order the vendor is obligated to serve.
POA (Plan of Action) Glossary
A POA (Plan of Action) is the structured appeal document a seller or vendor submits when a listing or account has been suspended, or when a policy violation has been flagged: a written account of what went wrong, what has been done about it, and what will stop it recurring.
POC (Point of Contact) Glossary
A POC (Point of Contact) is the designated person responsible for a given thing — an escalation, a compliance area, a logistics process, an integration. In vendor and seller operations, the term covers both the named individual on Amazon’s side and the designated owner on yours.
POCA (Purchase Order Change Acknowledgment) Glossary
A POCA (Purchase Order Change Acknowledgment) is the vendor’s formal response to an Amazon purchase order or an amendment to one: confirming what will be supplied, adjusting what cannot be, and in some cases rejecting lines outright — before the freight ships.
POD (Proof of Delivery) Glossary
A POD (Proof of Delivery) is the evidence that goods arrived: a signed delivery receipt, an electronic check-in, a scanned barcode, a timestamped carrier confirmation, or photographs of the freight received. It is the document that proves a shipment completed its journey.
PPA (Price Pack Architecture) Glossary
PPA (Price Pack Architecture) is the deliberate design of what sizes and pack configurations you sell, and at what price points: the geometry of your price ladder. It answers the question of how a catalogue meets shoppers at different budgets and use cases without cannibalising itself.
PPA (Price Protection Agreement) Glossary
A PPA (Price Protection Agreement) is a vendor term under which the vendor compensates Amazon if wholesale prices fall after Amazon has bought inventory: the vendor credits the difference on units still on hand or in transit when the cost price drops, protecting the platform’s…
PPC (Pay-per-Click) Glossary
PPC (Pay-Per-Click) is the advertising model where you pay for each click rather than for impressions or sales: the pricing spine of Amazon’s sponsored advertising, across Sponsored Products, Brands, and Display.
PPM (Pure Profit Margin) Glossary
PPM (Pure Profit Margin) is vendor shorthand for product margin after Amazon’s deductions — the profitability read used on the first-party side of the business, closely tied to net pure product margin.
PPOOS (Procurable Product Out of Stock) Glossary
PPOOS (Procurable Product Out of Stock) is the vendor metric for the share of customer views that land on an out-of-stock detail page for products the platform is still actively trying to source: glance views on unavailable, replenishable items as a percentage of total views.
PPPU (Pure Profit per Unit) Glossary
PPPU (Pure Profit Per Unit) is the vendor’s net earnings on a single unit after the full deduction stack — cost of goods, platform fees, trade terms, advertising allocations, and the operational costs attributable to that item.
PPU (Price per Unit) Glossary
PPU (Price Per Unit) is the standardised price of a product expressed against a unit of measure — per ounce, per pound, per count, per sheet — so that packs of different sizes can be compared on value rather than on total price.
PPV (Purchase Price Variance) Glossary
PPV (Purchase Price Variance) is the gap between the price expected on a purchase order and the price invoiced — procurement’s report card on price control.
PQV (Product Quantity Variation) Glossary
PQV (Product Quantity Variation) is an inbound shipment defect: the units received at a fulfilment centre do not match the quantity declared in the shipping plan. The shipment arrives short or long against what was said to be on the way.
PR (Planned Replenishment) Glossary
PR (Planned Replenishment) is systematic, forecast-driven replenishment rather than reactive ordering: stock scheduled against sales velocity and demand projections, on a cadence, so the pipeline stays level instead of lurching between shortage and excess.
Pre-fulfilment Cancellation Rate Glossary
Pre-Fulfilment Cancellation Rate measures how often a seller cancels orders before shipping them — a performance metric for merchant-fulfilled orders, evaluated on a rolling basis against a hard ceiling of 2.5%.
Pricing Elasticity Glossary
Pricing Elasticity measures how demand responds to a change in price: the percentage change in units sold divided by the percentage change in price. It quantifies whether raising or lowering a price will grow or shrink total revenue.
Prime (Amazon Prime) Glossary
Prime is Amazon’s membership programme: fast free delivery on eligible items, along with the wider bundle of services members receive.
PRO (Producer Responsibility Organization) Glossary
A PRO (Producer Responsibility Organization) is an accredited body that administers producer-responsibility obligations on behalf of businesses: collecting, sorting, recovering, and recycling the waste created by the packaging, electronics, and batteries a company places on a market.
Product Compliance Glossary
Product Compliance is the regulatory layer beneath every listing: the safety documentation, certifications, test reports, restricted-substance rules, and market-specific approvals a product must satisfy before it can legally be sold in a given marketplace.
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