Harpy Glossary

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43 terms · Harpy Media

CAC (Customer Acquisition Cost) Glossary

CAC (Customer Acquisition Cost) is the full cost of winning one new customer: all advertising spend, promotional discounts, and marketing expenses over a period, divided by the new customers gained in that period.

CAGR (Compound Annual Growth Rate) Glossary

CAGR (Compound Annual Growth Rate) is the smoothed annual growth rate of a metric over multiple years — the constant rate at which something would have grown from its starting value to its ending value if it had compounded steadily.

CARP Glossary

CARP (Carrier Appointment Request Portal) is Amazon’s scheduling system for inbound freight: carriers and vendors use it to book and manage delivery appointments at fulfillment centers before a truck ever shows up.

Category Page Glossary

A Category Page is Amazon’s browsing surface for a product category — the page shoppers land on when they click “Kitchen & Dining” or filter through “Beauty → Skin Care.” It shows a grid of products refined by filters (brand, price, rating),…

CCC (Cash Conversion Cycle) Glossary

CCC (Cash Conversion Cycle) is the number of days between paying for inventory and getting that money back as sales revenue: cash out to supplier, stock in transit and on shelves, cash back from customers. It measures how long each rupee or dollar is trapped in the pipeline.

Chargeback Glossary

A chargeback (Amazon vendor/seller operations sense) is a financial penalty deducted from your account for operational non-compliance — late PO confirmations, missing ASNs, carton labeling errors, appointment misses.

Child ASIN Glossary

A Child ASIN is the individual, purchasable variant inside a parent listing — one specific size, color, or flavor, with its own ASIN, its own inventory, and its own price. The parent is the family; the children are what actually go in carts.

Chime (Amazon Chime) Glossary

Amazon Chime is Amazon’s communications platform — and for sellers, the place where identity-verification video interviews happen.

CIV (Customer Instock Value) Glossary

CIV (Customer Instock Value) is the estimated dollar value of your in-stock inventory as seen by Amazon Retail — a 1P-vendor KPI that weighs availability, price, and demand velocity to express how much “ready-to-buy value” your catalog currently presents to customers.

CLV (Customer Lifetime Value) Glossary

CLV (Customer Lifetime Value) is the total profit a single customer generates across the entire relationship — first order, repeats, subscriptions, add-ons — not just the transaction that introduced them.

CM (Contribution Margin) Glossary

CM (Contribution Margin) is what’s left of a sale after every variable cost of that sale: COGS, Amazon fees, fulfilment, shipping, returns, and the ad spend that bought the click.

COE (Centre of Excellence) Glossary

A COE (Centre of Excellence) is a concentrated team of specialists that builds standards, tools, and repeatable processes for one domain — supply chain, advertising, customer experience, compliance — and spreads that capability across the wider organization.

COGS (Cost of Goods Sold) Glossary

COGS (Cost of Goods Sold) is what your product costs you to get sellable: manufacturing plus freight, duties, and inbound logistics to your warehouse or Amazon’s — the landed cost per unit.

Compact by Design Glossary

Compact by Design is Amazon’s sustainability certification for products whose design removes excess air, water, or packaging — more product per shipment, less waste per unit. Certified items earn the Climate Pledge Friendly badge and, often, a genuinely smaller FBA size tier.

Concessions Glossary

Concessions are refunds or credits issued to customers WITHOUT a return — money given to resolve a complaint: a dented box, a late arrival, a missing accessory.

Contra COGS Glossary

Contra COGS (vendor-side) is the family of allowances — marketing funds, damage allowances, volume rebates, freight contributions — that a 1P vendor agrees to pay Amazon, deducted against the cost of goods.

Co-Op Agreement Glossary

A Co-Op Agreement is the annually negotiated contract clause in a 1P vendor relationship where the vendor agrees to fund part of Amazon’s marketing and operational costs — a percentage-based deduction from invoices that pays for placements, promotions, freight allowances, and…

Co-op or Coop Glossary

Co-op (cooperative marketing, sometimes “automated marketing” in Amazon’s vendor systems) is the 1P practice of Amazon promoting a vendor’s products — display placements, category features, campaign inclusion — with the cost deducted from the…

Coupon (Vendor Powered Coupon or VPC) Glossary

A Coupon (the detail-page, clip-to-save green badge) is Amazon’s self-serve promotion that shows a discount — percentage or fixed amount — on search results and the product page.

CPC (Cost per Click) Glossary

CPC (Cost per Click) is what you pay Amazon each time a shopper clicks your sponsored ad — the unit price of traffic in the PPC auction.

CP (Contribution Profit) Glossary

CP (Contribution Profit) is the absolute dollar profit a product generates after its variable costs — the same logic as contribution margin, expressed in currency instead of percentage.

CP (Cost Price) Glossary

CP (Cost Price) is the wholesale price at which a 1P vendor sells goods to Amazon Retail — the base number Amazon pays before the Contra COGS stack does its subtracting.

CPF (Climate Pledge Friendly) Glossary

CPF (Climate Pledge Friendly) is Amazon’s sustainability program: certified products wear the green-leaf badge on search results and detail pages, and get their own filtered surfaces (the CPF storefront and filter).

CPI (Cost Price Increase) Glossary

CPI (Cost Price Increase) is any rise in what you pay per unit — supplier price hikes, tariff changes, freight inflation. For vendors it’s the formal process of raising Amazon’s cost price; for sellers it’s the margin event that forces repricing decisions downstream.

CPPU (Cost per Purchased Unit) Glossary

CPPU (Cost per Purchased Unit) is total advertising spend divided by total units sold: the ad dollars required to sell one physical item.

CPQ (Case Pack Quantity) Glossary

CPQ (Case Pack Quantity) is the number of units inside one master carton — the physical building block of your supply chain.

CPS (Cost per Sale) Glossary

CPS (Cost per Sale) is ad spend divided by the number of orders it produced — what each sale cost you in advertising.

CR (Confirmation Rate) Glossary

CR (Confirmation Rate) is the percentage of purchase orders or customer orders formally acknowledged within Amazon’s required window. In vendor operations it gauges how reliably you confirm POs; in seller operations it’s part of the order-handling discipline that keeps accounts healthy.

CRAP Glossary

CRAP (Cannot Realise Any Profit) is Amazon’s internal label for products it can’t make money on: negative or thin margins after all costs, expensive to ship relative to value, return-heavy, or simply not selling fast enough.

CRO (Conversion Rate Optimization) Glossary

CRO (Conversion Rate Optimization) is the systematic work of making more of the traffic you already have buy: improving images, copy, pricing presentation, reviews, A+ content — every element between an arrival and a purchase. Same clicks, more orders.

CS (Customer Service) Glossary

CS (Customer Service) on Amazon spans every buyer interaction around the order: pre-purchase questions, delivery issues, product support, returns, refunds, and the reviews and feedback that follow.

CSA (Cost Support Agreement) Glossary

A CSA (Cost Support Agreement) is a formal arrangement where a 1P vendor pays Amazon to bridge an economic gap — funding part of a discount, propping up margin after a price match, or keeping a product from negative profitability during a promotional period.

CSM (Customer Success Manager) Glossary

CSM (Customer Success Manager) is the person or function accountable for what happens AFTER the purchase: onboarding, support, issue resolution, and the relationship that determines whether the buyer comes back.

CTC (Contribution to Change) Glossary

CTC (Contribution to Change) measures how much a single factor — one SKU, one channel, one cost line — moved a larger total between two periods, usually expressed in percentage points or basis points. If portfolio profit fell 4%, CTC answers: which products caused it, and by how much?

CTR (Click-Through Rate) Glossary

CTR (Click-Through Rate) is clicks divided by impressions — of everyone who saw your product in search results or an ad slot, the share who clicked. It’s the first conversion in the funnel: the moment attention becomes a visit.

Cubic Feet Glossary

Cubic feet is the volumetric unit Amazon uses to meter space: how much room your product (in its packaged form) occupies in a fulfillment center. Storage fees, some inbound logistics, and capacity limits all run on volume, not weight.

Cubiscan Request Glossary

A Cubiscan Request is a formal ask to have Amazon physically re-measure and re-weigh a product using its automated measurement equipment.

Customer Returns Glossary

Customer returns are the reverse journey: buyer sends the product back, and the system handles the refund, the inventory grading and disposition, and the paperwork.

CVR (Conversion Rate) Glossary

CVR (Conversion Rate) is purchases divided by visits: of the shoppers who landed on your product page, the share who bought. Amazon calls its unit-of-measure Unit Session Percentage — same idea, slightly different denominator conventions (sessions vs. visitors).

CX (Customer Experience) Glossary

CX (Customer Experience) is the totality of what buying from you feels like: how discoverable the product is, how clear and honest the listing, how fast and intact the delivery, how the packaging feels, how easy returns are, and how problems get handled.

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