F
FBA (Fulfilment by Amazon) Glossary
FBA (Fulfilment by Amazon) is Amazon’s fulfilment service: you send inventory in, Amazon stores it, picks, packs, ships, and handles customer service and returns.
FBA Fulfilment Fee Glossary
The FBA fulfilment fee is the per-unit charge for pick, pack, ship, and returns processing on every FBA order. It’s a fixed amount per unit determined by the product’s size tier and shipping weight — dimensions in, fee out.
FBA Prep Fees Glossary
FBA prep fees are what Amazon charges when your units arrive at the fulfilment centre not meeting its receiving standards — barcode labels missing or unscannable, items needing polybagging, bubble wrap, taping, or boxing to be safely handled.
FBA Storage Fees Glossary
FBA storage fees are the monthly rent Amazon charges for the space your inventory occupies: per cubic foot, per month, with higher rates October–December, plus separate surcharges on inventory that ages past 180, 270, and 365 days.
FBM (Fulfilment by Merchant) Glossary
FBM (Fulfilment by Merchant) means you fulfil your own Amazon orders: your stock, your pick-and-pack, your carrier, your customer service and returns. Amazon runs the listing and the marketplace; the promise behind it is entirely yours to keep.
FC (Fulfilment Centre) Glossary
An FC (Fulfilment Centre) is an Amazon-operated logistics facility: a warehouse engineered around receiving, storing, picking, packing, and shipping inventory at internet scale.
FCA (Free Carrier) Glossary
FCA (Free Carrier) is an Incoterm — a standard shipping-negotiation shorthand — defining where the seller’s responsibility ends: when goods are handed to the buyer’s nominated carrier at an agreed point (the seller’s premises or another named location),…
FCF (Free Cash Flow) Glossary
FCF (Free Cash Flow) is the cash a business actually generates after everything it consumes to keep running and growing — operating cash plus or minus the capital tied up in inventory, equipment, and platform float.
FCL (Full Container Load) Glossary
FCL (Full Container Load) means your goods get an entire ocean container — typically 20ft or 40ft — exclusively: sealed at origin, unopened until its destination. One shipper, one cargo, one set of hands.
FCST (Forecast) Glossary
FCST (Forecast) is the projected future — of sales, demand, or inventory — used to plan what to make, order, ship, and spend.
Featured Offer Glossary
The Featured Offer is the placement on a product detail page that carries the Add to Cart and Buy Now buttons — the box shoppers click. On most pages, one offer holds it at a time, chosen by Amazon among eligible offers (the same mechanic sellers have long called the Buy Box).
FFP (Frustration-Free Packaging) Glossary
FFP (Frustration-Free Packaging) is Amazon’s certification tier for packaging that lives up to its name: 100% recyclable, easy to open, no plastic clamshells, no wire ties, no excess prep — the product arrives undamaged with a minimal, sensible box.
First-Party Data Glossary
First-party data is information a brand collects directly from its own audience — emails, purchase histories, browsing behaviour, preferences — rather than renting it from an advertising platform. It’s the customer relationship you actually own.
FLOW (Forward-Looking Order Workflow) Glossary
FLOW (Forward-Looking Order Workflow) is a planning discipline: instead of reacting to stock levels, you project demand forward and time purchases so inventory lands just before it’s needed — computed from sell-through, seasonality, and supplier lead times rather than…
FNSKU (Fulfilment Network Stock Keeping Unit) Glossary
An FNSKU is the barcode Amazon puts on YOUR units inside its fulfilment network — the label that says “this specific unit belongs to this seller,’ distinct from the same product sold by anyone else.
FOB (Free on Board) Glossary
FOB (Free on Board) is the classic Incoterm for sea freight: the seller delivers goods to the origin port and loads them on board the vessel — after that point, title, cost, and risk pass to the buyer. Price quotes like “FOB Shenzhen” name the port where the handoff happens.
FOPV (Featured Offer Page Views) Glossary
FOPV (Featured Offer Page Views) counts detail-page views that happened while your product was actually holding the Featured Offer — the cart-winning placement.
FRE (Forecast Recast Events) Glossary
A Forecast Recast Event (FRE) is the deliberate scrapping and rebuilding of your demand forecast after a structural shock — a viral spike, a sudden collapse, a competitor exit, a platform change — because the old baseline no longer describes the world, and planning on it will…
Freight Forwarder Glossary
A freight forwarder is the logistics intermediary that moves goods across borders on your behalf: booking ocean or air freight, arranging origin consolidation and export documentation, managing customs clearance at both ends, and coordinating the final leg to your warehouse or…
Frequency Capping Glossary
Frequency capping is the limit on how many times one user sees the same ad in a period — a DSP (and programmatic) control that stops your display or video creative from following one shopper around the internet forever. It’s the difference between awareness and annoyance.
FTE (Full-Time Employee) Glossary
FTE (Full-Time Employee) is the standard unit of labour capacity — conventionally one person at a standard full week (40 hours). Sellers use FTE counts to size operations, budget payroll, and decide when a role should be hired in-house versus kept outsourced.
FTL (Full Truckload) Glossary
FTL (Full Truckload) is ground freight where one trailer carries one shipper’s cargo — sealed, dedicated, non-stop-ish from origin to destination.
FY (Fiscal Year) Glossary
FY (Fiscal Year) is the twelve-month accounting period a business uses for reporting, budgeting, and tax — which doesn’t have to match January–December.
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