AHD (Account Health Dashboard)
The AHD (Account Health Dashboard) is your compliance cockpit inside Seller Central: Order Defect Rate, late shipments, pre-fulfilment cancellations, valid tracking, policy violations, and IP complaints — each with its threshold, each color-coded by how close you are to the edge.
What is AHD?
The AHD (Account Health Dashboard) is your compliance cockpit inside Seller Central: Order Defect Rate, late shipments, pre-fulfilment cancellations, valid tracking, policy violations, and IP complaints — each with its threshold, each color-coded by how close you are to the edge.
It’s the instrument panel Amazon actually enforces from. Everything that can deactivate your account announces itself here first — weeks before the email arrives. Sellers who check it weekly steer around trouble; sellers who check it during a suspension meet their account’s problems all at once.
The numbers that matter most
Order Defect Rate (A-to-Z claims + negative feedback + chargebacks, ceiling 1%), Late Shipment Rate (4%), Pre-fulfilment Cancellation Rate (2.5%), Valid Tracking Rate (95% for FBM). Each one is a rolling window — which means each one is recoverable, and each one punishes delay. A defect that looks small today is a trend-line by Friday and a threshold breach by month-end if nobody acts.
The weekly ritual
Five minutes, same day every week: open the dashboard, read every non-green number, and for each one answer “what changed and what’s the fix” in one sentence. Most defects trace to fixable operations: packaging, dispatch cutoffs, listing accuracy, tracking uploads. The ritual matters more than the reading — account health decays quietly, and the dashboard is where quiet shows up first.
What to do when a number goes yellow
Three steps, in order. Establish the cause before attempting the fix, because the metrics are symptoms: a late shipment rate rising is usually a cut-off or a carrier problem rather than a diligence problem, and treating the symptom wastes the week. Fix the process rather than the instance, since a defect that appeared once will appear again under the same conditions. And keep the record — dates, causes, and the corrective action taken — because if a threshold is breached, an appeal is decided on evidence of a fixed process rather than on an explanation of good intentions.
The metric that matters most is the direction rather than the level. A number sitting at two-thirds of its threshold and falling is a healthy account; the same number rising steadily is an account that will breach it eventually, and the dashboard exists precisely to make that visible while it is still cheap to correct.
In practice
A seller’s ODR creeps from 0.4% to 0.7% over three weeks. The weekly dashboard check catches it; the cause is one SKU arriving with a cracked lid. Packaging fix, a courtesy-refund wave to affected buyers, and a removal order for the exposed batch — ODR back under 0.5% in a month. No suspension, no POA, no lost quarter.
How Harpy Media helps
Account health is a standing line in our weekly client reporting — every threshold watched, every yellow number owned with a fix and a date. Cheapest insurance in the business.
AHD FAQ
What is the Account Health Dashboard?
The Seller Central page tracking your compliance metrics — ODR, shipment rates, violations — against Amazon’s thresholds.
How often should I check my account health?
Weekly. Every enforcement action is visible on the dashboard before it lands; the difference is whether you saw it coming.
What metrics can get my account suspended?
Primarily ODR over 1%, Late Shipment Rate over 4%, Cancellation Rate over 2.5%, invalid tracking under 95%, plus policy and IP violations.
Want these numbers watched for you, every week?
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