Case Study 04
4.1 to 4.6 Star Rating
Review Strategy, Amazon India
The Challenge
A premium food brand with strong product quality but an under-managed review presence. Average star rating at 4.1. Review response rate near zero. Three negative reviews sitting unanswered on the listing's most visible page.
The System
Post-purchase review velocity sequence deployed. Structured response protocol for all existing negative reviews. Review quality flagging for policy violations. Packaging redesign informed by sentiment analysis of existing negatives — three were packaging-related.
The Outcome
Star rating moved from 4.1 to 4.6 over 90 days. Conversion rate improved 28% on the same traffic volume. No PPC change. No listing copy change. Review management alone drove the uplift.
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