Case Study 03
+350% ROI
Artisan D2C Food Brand, Amazon UK
The Challenge
An established Amazon UK brand with a PPC structure generating ROAS without margin. TACoS climbing. Net profit per unit declining. Scaling in the wrong direction.
The System
Full PPC audit. 17 high-spend, low-conversion broad-match terms identified and negated. Four highest-converting exact-match terms migrated into single-keyword ad groups. Listing conversion architecture rebuilt to support the price point. Bid strategy realigned to margin floor, not ROAS target.
The Outcome
+350% ROI improvement. TACoS compressed 40% over 60 days. Net margin per unit improved for the first time in eight months.
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