SEO Case Study · Organic Growth
Recovering visibility.
Scaling signups.
An end-to-end organic growth initiative for the SplashLearn blog—combining traffic diagnosis, content refreshes, keyword-led publishing, and signup measurement across the United States market.
01 · Project context
From traffic decline to a repeatable growth system.
The blog had been losing organic traffic. The brief was to identify the causes, recover search performance, and build sustainable year-over-year growth—while improving the blog’s contribution to signups.
The challenge
Find the pages and topics with recovery potential; improve existing content; expand relevant keyword clusters; strengthen internal links; and connect organic visibility to signup outcomes.
02 · The approach
Diagnose. Prioritize. Improve. Measure.
Work connected analytics, content planning, on-page optimization, and cross-functional delivery rather than treating each article as a standalone task.
Read performance
Reviewed historical traffic and landing pages; compared year-over-year and month-over-month trends; assessed page and cluster performance and search visibility.
Set the content plan
Researched keywords and intent, mapped topic clusters and gaps, prioritized opportunities, and prepared writer briefs with structure and optimization guidance.
Refresh and publish
Updated titles, headings, content structure, relevance, and internal links; coordinated new articles with writers and supported content-cluster expansion.
Coordinate and report
Worked with content and technical teams on implementation, monitored traffic/clicks/engagement, and presented progress and recommendations to senior management.
03 · Business outcomes
Traffic grew; blog signups scaled with it.
Figures below follow the supplied case-study document. Traffic is reported as US organic traffic; content-level figures are sessions.
US organic traffic
Annual totals and year-over-year growth
| Year | Traffic | YoY growth |
|---|---|---|
| 2022 | 891K | — |
| 2023 | 3.317M | +272% |
| 2024 | 3.832M | +15.5% |
Organic traffic · annual totals
Blog-generated signups
Annual total; 2024 growth compared with 2023
| Year | Signups | YoY growth |
|---|---|---|
| 2022 | 113 | — |
| 2023 | 988 | — |
| 2024 | 4,800 | ≈ +386% |
Signups · annual totals
04 · Content performance
Existing pages improved. New topics found an audience.
Selected examples reproduced from the supplied source. Sessions compare 2023 to 2024 for refreshed content; new-content figures are 2024 sessions.
Optimized existing content
Sessions · 2023 → 2024
| Blog topic | 2023 | 2024 |
|---|---|---|
| Spring Jokes for Kids | 2,138 | 30,240 |
| Indoor Activities for Toddlers | 106 | 17,528 |
| Emotional Regulation Activities for Kids | 110 | 14,425 |
| Summer Jokes for Kids | 707 | 11,098 |
| Spring Poems for Kids | 417 | 5,258 |
| Best Halloween Activities for Kids | 905 | 5,357 |
| Best Summer Sports for Kids | 1,798 | 4,015 |
New content published in 2024
Sessions · 2024
| Blog topic | 2024 sessions |
|---|---|
| Tricky Questions for Kids | 21,258 |
| What Am I Riddles for Kids | 19,412 |
| End of the School Year Quotes | 18,621 |
| Halloween Riddles for Kids | 17,973 |
| Animal Trivia Questions for Kids | 11,461 |
| Best Summer Quotes for Kids | 10,673 |
| Rhyming Words for Kindergarten | 10,258 |
| Funny Animal Facts for Kids | 9,800 |
05 · Search visibility
Competitive terms reached the top of the results.
Positions and click counts are reproduced as provided, with the reporting window stated below.
Keyword positions
| Target keyword | Position |
|---|---|
| Tongue Twisters for Kids | #1 |
| Disney Trivia for Kids | #1 |
| Idioms for Kids | #1 |
| Halloween Trivia for Kids | #1 |
| Math Riddles for Kids | #1 |
| How to Teach Kids to Read | #4 |
| How to Teach Phonics | #6 |
Search-performance highlights
| Topic | Clicks |
|---|---|
| Autumn Quotes | 221,766 |
| Tongue Twisters for Kids | 39,820 |
| Disney Trivia for Kids | 18,660 |
| Idioms for Kids | 15,371 |
| Halloween Trivia for Kids | 14,586 |
| Math Riddles for Kids | 14,351 |
Reporting window: October 23, 2024 – February 2, 2025 for the ranking and click figures above.
06 · Source visuals
Evidence included with the source case.
These are the four embedded screenshots supplied in the project document. They are presented as source material, not as independently re-verified analytics exports.
07 · Ownership & tools
End-to-end delivery with clear reporting.
Work owned and coordinated
- SEO roadmap, prioritization, and growth strategy.
- Traffic, landing-page, keyword, and search-intent analysis.
- Content clusters, opportunity research, briefs, and writer coordination.
- On-page refreshes, internal-link implementation, and technical-team coordination.
- Performance tracking, reporting, actionable recommendations, and senior-management presentations.
Tools named in the source
GA4 · traffic and signup trackingLooker Studio · reportingAhrefs · keyword / competitor analysisScreaming Frog · technical crawling
The project combined historical performance analysis, content strategy, technical coordination, and ongoing measurement.