Creator Sourcing and Qualification
We shortlist creators by audience quality, category fit, and conversion potential — not vanity follower counts.
Influencer and UGC
Most influencer programs optimize for views and likes. We build creator systems around conversion, retention, and predictable CAC.
The Problem
What We Do
We shortlist creators by audience quality, category fit, and conversion potential — not vanity follower counts.
Scripts and hooks aligned to objection handling, product proof, and purchase triggers.
Asset pipeline managed end-to-end with clear licensing, usage windows, and reuse plans for paid channels.
Top UGC variants are pressure-tested with paid traffic and scaled based on CAC and CVR thresholds.
Weekly output cadence, performance dashboarding, and iteration loops that keep creative quality compounding.
Results
Structured testing improved paid-social hit rate across new concepts.
Offer-led UGC and landing alignment cut blended acquisition costs.
Creator pipeline scaled with reliable quality and legal clarity.
How It Works
Define creator profile, messaging pillars, and content quotas.
Run briefing, submissions, review cycles, and final asset delivery.
Validate UGC variants against conversion and CAC benchmarks.
Expand winning creators and concepts into ongoing growth channels.
“They gave us a creator engine, not random posts. Our paid team finally had assets that converted consistently.”
— Performance Lead, D2C Beauty BrandBook a creator audit to identify where your influencer spend is leaking revenue.